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Practical guidesfor businesses thatsell to businesses.
Short articles and checklists you can act on this week.
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What should a company profile include? A checklist for businesses in Zambia
The sections buyers look for in a company profile, what to leave out, how long it should be, and how it differs from a capability statement.
Read the articleCan a potential corporate buyer understand what your company does?
A five-minute test for suppliers: what a procurement officer sees when they look you up, and what to fix first.
Read the articleHow ready is your business for bigger customers?
Bigger customers ask for more before they buy. Here is what changes and how to prepare.
Read the articleWhy your digital presence is part of your sales process
Your website, Google listing and WhatsApp are where the first sales conversation happens, often without you.
Read the articleWhat a supplier profile needs before first contact
The sections a supplier profile needs so a buyer can say yes to a first meeting.
Read the articleGuides and checklists
Free resources
Business Readiness Audit Workbook
All B2B businesses
The 25-Point B2B Website Checklist
B2B SMEs
Copperbelt Supplier Visibility Checklist
Mining and industrial suppliers
B2B LinkedIn Readiness Checklist
Executives and industrial firms
Company Profile Essentials Guide
Contractors and suppliers
Lead Generation Setup Checklist
SMEs
90-Day B2B Marketing Planner
Owners and marketing leads
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